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☆ It's not just you: Reddit is taking over Google
▼ + stars: | 2024-04-17 | by ( Hugh Langley | ) www.businessinsider.com time to read: +11 min

In February, Google and Reddit announced a blockbuster deal that would let Google train its AI models on Reddit content. Google said the deal, reportedly worth $60 million, would "facilitate more content-forward displays of Reddit information," leading to some speculation that Google promised Reddit better visibility in exchange for the valuable training data. Per Sistrix data, Reddit is now as visible in top Google Search results as Instagram. Google CEO Sundar Pichai on stage at Google IO 2023 JOSH EDELSON/GETTYGoogle's Reddit deal and its endorsement of Reddit content in Search show how much it sees Reddit as a crucial part of the future of search. AdvertisementYouTube already has heaps of videos offering advice on hijacking Reddit to rise to the top of Google Search.

Persons: —, Semrush, Reddit, It's, Steve Paine, Paine, we've, Danny Sullivan, Prabhakar Raghavan, Sundar Pichai, JOSH EDELSON, Aleyda Solis, Orainti, Glen Allsopp, Solis, Lily Ray, Ray, Perplexity, Steve Huffman Greg Doherty, Sistrix's Paine, Natalie Slater Organizations: Service, Google, Business, Sistrix, YouTube, Amazon, LinkedIn, Getty Locations: SEOs, Reddit, TikTok

☆ As Reddit goes public, advertisers say it needs to do more to prove it can boost their sales
▼ + stars: | 2024-03-21 | by ( Lara O'Reilly | Lauren Johnson | ) www.businessinsider.com time to read: +7 min

"Advertising on Reddit is rapidly evolving, and we are still in the early phases of growing this business," Reddit wrote in its IPO filing. The company said advertisers were attracted to Reddit due to its "high-intent" audience, much of which is hunting for product recommendations. And elsewhere, Reddit doesn't have the kind of e-commerce structure that Meta, TikTok, and Google have built, experts said. It has poached ad talent from companies like Pinterest and Meta to grow its ad business. Also last year, Jim Squires, a former longtime Meta ad exec, joined Reddit in a new role as EVP of business marketing and growth.

Persons: it's, Reddit, Reddit hasn't, Brad Kay, Reddit didn't, haven't, TikTok, Jerry Daykin, Daykin, Carly Carson, Reddit doesn't, Anthony Macro, Harold Klaje, Klaje, Jim Squires, Jeff MacDonald, That's, MacDonald, PMG's Carson Organizations: Google, Business, Brand, Meta, Beam Suntory, PPC, Reddit, YouTube Locations: Meta

☆ A 'server anomaly' that made it look like some advertisers were bidding billions of dollars sent the adtech industry into chaos
▼ + stars: | 2024-03-18 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementBusiness Insider confirmed that the cause of the error was a brief "server anomaly" at PubMatic, an adtech company. A PubMatic spokesperson said the anomaly, at one of its US data centers, caused "abnormally high CPMs being passed to the publisher ad server on a limited number of impressions." The PubMatic error occurred in the communication that happened between the SSP and PubMatic's ad server, according to the company. The actual financial impact for individual publishers and adtech companies is likely to be minimal.

Persons: —, Nicolas Schueller, Adomik, Friday's snafu, Kargo, aren't, PubMatic, Scott Messer Organizations: Service, Business, Publishers, CNN, AMC Networks, Fox, The New York Times, Delta Airlines, Comcast Locations: PubMatic, Friday's

☆ Reddit files to list IPO on NYSE under the ticker RDDT
▼ + stars: | 2024-02-22 | by ( Jonathan Vanian | In | ) www.cnbc.com time to read: +6 min

Social media company Reddit filed its IPO prospectus with the Securities and Exchange Commission on Thursday after a yearslong run-up. The company plans to trade on the New York Stock Exchange under the ticker symbol "RDDT." The social networking company's core business is reliant on online advertising sales stemming from its website and mobile app. Reddit said the current addressable advertising market is $1.0 trillion, sans China and Russia. Reddit said that its non-employed moderators, known as Redditors, can participate in the company's IPO offering through its "directed share program."

Persons: Reddit, Pinterest, Alexis Ohanian, Steve Huffman, It's, DAUq, Condé Nast Organizations: Securities and Exchange Commission, New York Stock Exchange, P Global Market Intelligence, Google, eBay, . Publishing, Condé Locations: U.S, Reddit's U.S, China, Russia, Ukraine

☆ Here are Wednesday's biggest analyst calls: Nvidia, Apple, Target, Amazon, Quest, Deckers, Alphabet & more
▼ + stars: | 2024-02-07 | by ( Michael Bloom | ) www.cnbc.com time to read: +7 min

Jefferies initiates Sprout Social as buy Jefferies said the social media software provider is a market leader. Morgan Stanley names Huntington Bancshares a top pick Morgan Stanley said it likes the regional bank's low exposure to commercial real estate. Morgan Stanley reiterates Nvidia as overweight Morgan Stanley raised its price target on Nvidia to $750 per share from $603. Morgan Stanley downgrades Aptiv to underweight from equal weight Morgan Stanley said it sees slowing growth for the automotic tech company. Jefferies initiates ZoomInfo as buy Jefferies initiates the software data company with a buy and says it sees new customer growth.

Persons: Redburn, Key, it's, Gordon, Gordon Haskett, Jefferies, Steven Madden, Morgan Stanley, Huntington, Morgan Stanley downgrades Aptiv, Piper Sandler, Piper, Davidson, Goldman Sachs, Goldman, DA Davidson, it's bullish, Oppenheimer Organizations: Services, Bank of America, Google, Leerink, SPT, Citi, JPMorgan downgrades New York Community Bancorp, JPMorgan, Jefferies, Nvidia, Crown Holdings, Holdings, Civitas Resources, Corp, Vans, VF Corp, Bank of America downgrades, York Community Bancorp, New, Apple, Apple's Locations: F24E, New York

☆ I use AI for blogging and I made $115,000 last year from my website. Here are the exact chatbots I use and how I get them to write in my voice.
▼ + stars: | 2023-09-12 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +6 min

She shared the prompts she used to train AI tools to help produce her blogs. Before I started using AI , I would always write my own blog posts. Once I had that, I'd write the different sections of the piece with information I'd researched. I didn't like AI-generated content at firstI've always been a bad manual typist and started using AI for voice typing. I don't think content entirely generated by AI is as valuable to the reader as AI content edited by a person.

Persons: Samantha North, I'd, Jasper, I've, hasn't, Claude, ChatGPT Organizations: Émigré, EU, ChatGPT, Google, PAS Locations: Portugal

Budrul Chukrut | Lightrocket | Getty ImagesAt midnight on Tuesday, the moderators of the Reddit community r/Gaming decided to go dark. "We're talking hundreds of thousands of volunteers putting in hours a day to keep the site safe, entertaining and enjoyable for community members. As a private company, Reddit doesn't have to disclose its financials or provide revenue and profit projections. "You have a lot of people, both professionals and general community members, who are running the numbers on this," Croach said. Jacqueline Sheeran, known as "MCHammerCurls," is the head moderator of r/Fitness, which has more than 10 million members.

Persons: Budrul, Dacvak, Slack, weren't, Croach, Reddit, Christian Selig, Selig, Steve Huffman, Huffman, Horacio Villalobos, subreddits, they're, –, David DeWald, subreddit, Shane McCarthy, McCarthy, Meepster23, ModCoord, Omar, Jacqueline Sheeran, Sarah Gilbert, Gilbert, Huffman's, RamsesThePigeon, that's, there's Organizations: Lightrocket, Reddit, CNBC, Facebook, Twitter, YouTube, Google, Amazon, Yahoo, Microsoft, Corbis, NBC, Wall, NBC News, Cornell University, school's Citizens, Technology Locations: U.S, Lisbon, Portugal

☆ Google earned $10 million by allowing misleading anti-abortion ads from ‘fake clinics,’ report says
▼ + stars: | 2023-06-15 | by ( Jennifer Korn | ) edition.cnn.com time to read: +3 min

But the report’s data hints at the broad reach pro-life groups can have by placing these advertisements in Google results for common phrases searched for by abortion seekers. Using Semrush, an analytics tool, researchers at the CCDH identified “188 fake clinic websites” that placed ads on Google between March, 2021 and February of this year. CCDH estimates that ads for fake clinics were clicked on by users 13 million times during this period. “We do not allow ads promoting abortion reversal treatments and we also prohibit advertisers from misleading people about the services they offer.”“We remove or block ads that violate these policies,” the company added. Google said it does not allow for abortion reversal pill advertisements because the treatment isn’t approved by the FDA.

Persons: “, Roe, Wade, Google, ”, Thursday’s Organizations: New, New York CNN, Google, Congressional Democrats, CNN, FDA, The Washington Post Locations: New York

☆ I made $205,000 in revenue in 4 months and landed brand deals with Lululemon. Here's how I turned my fitness side hustle into multiple income streams.
▼ + stars: | 2023-06-12 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +7 min

I decided to try launching a fitness business but stayed in my job for the time being. I spent the bulk of the money I'd saved hiring a video team to film 11 workout videos. In 2016, I asked Fabletics if I could film workout videos for them in their apparel. I wore the leggings in my YouTube videos and posted the link in the description. People started asking for more YouTube videos, so now we have an option for customers to pay $5.99 for additional workout videos and behind-the-scenes videos.

Persons: Lindsey Bomgren, Bomgren, I've, I'd, there'd, Fabletics, didn't Organizations: Google, YouTube, Lululemon Locations: Minneapolis, AdSense

☆ 'They'll never offer you the highest amount first': 3 recent grads on the importance of negotiating salary right out of college
▼ + stars: | 2023-05-17 | by ( Jennifer Liu | In Jljenniferliu | ) www.cnbc.com time to read: +8 min

Gen Zers like Samantha Lenger are increasingly comfortable discussing and negotiating their salary, even early on in their careers. Still, negotiating salary is a thorny topic for even career veterans with decades of experience, let alone for the youngest professionals launching their careers. CNBC Make It spoke with recent grads about how they managed to boost their comp packages through college and beyond. At the advice of her mentor, a co-worker at a former internship, Lenger asked her friends getting offers at the same conference about the numbers they were seeing. What to negotiate beyond base salaryBrooke Thadeus says negotiating her first full-time job after college was always a given.

☆ These are the most popular internships Gen Z is looking for—tech isn’t No. 1
▼ + stars: | 2023-05-04 | by ( Jennifer Liu | In Jljenniferliu | ) www.cnbc.com time to read: +3 min

As college graduation season nears, new data shows a growing number of people are considering taking internships after school. increased by 1,850% between January 2021 and March 2023, according to Google search data from Semrush provided to CNBC Make It. As for the most popular internships of recent years, the top 10 most searched-for intern roles from January 2021 to March 2023, based on Semrush data, include:Accountant internships Graphic designer internships Mechanical engineer internships Psychologist internships Engineer internships Data analyst internships Electrical engineer internships Social worker internships Civil engineer internships Nurse internshipsEconomic instability in recent years could be driving people, not just students, to consider jobs in less volatile sectors, says Eugene Levin, president at Semrush. Meanwhile, some nontraditional roles outside the office have seen the fastest-growing search interest since the early days of the pandemic, according to Semrush data. Check out: The top 10 buzziest companies Gen Z wants to work for—none of them are in Big Tech

☆ How Fanatics and MLB are planning to keep the trading card boom going
▼ + stars: | 2023-03-30 | by ( Ian Thomas | ) www.cnbc.com time to read: +4 min

MLB trading card partner Fanatics has plans for new rookie card features this season as part of a bigger plan to increase the value of Topps baseball cards for collectors. "Fanatics is focused on the best experience for the fan, and collectibles is focused on the best collector experience," said Fanatics Collectibles CEO Mike Mahan. After the game, the patch will be authenticated and placed directly onto their rookie card in a future Topps set. While the sports trading card industry had seen growth in recent years, the pandemic put the hobby into overdrive. Cards across sports have been selling for record prices, including a $12.6 million sale for a 1952 Topps Mickey Mantle rookie card, the highest price ever paid for a trading card.

☆ A freelance SEO expert explains 5 steps to drive search traffic on a limited budget
▼ + stars: | 2023-02-27 | by ( Ryan Darani | ) www.businessinsider.com time to read: +9 min

X is typically a brand with 20 years of organic SEO growth that dominates a particular industry. Here are five simple steps to start generating organic traffic to your website immediately, with a limited but well-placed budget. Search traffic is driven by billions of searches happening every day. The more you can do this, the better it'll be for your rankings and organic traffic. The more mentions and links you receive from other relevant websites, the more potential you have to generate organic traffic.

☆ 'Digital nomads' can now live in Spain with their families — if they earn enough
▼ + stars: | 2023-02-19 | by ( Chris Dwyer | ) www.cnbc.com time to read: +5 min

The so-called "digital nomad" visa is open to a wide variety of remote workers and has already attracted considerable interest. U.S. Google searches for "digital nomad visa Spain" spiked by 66% in late January, according to digital marketing specialists Semrush. Fernando Angulo (pictured here in Colombia) said he's lived in many countries as a "digital nomad," including Russia, Argentina and India. Source: Zach BoyetteZach Boyette, co-founder of the digital marketing agency Galactic Fed, called Spain's digital nomad visa a "game changer." Boyette, a longtime digital nomad, said the visa allows digital nomads to "spend a longer time in Europe," he said.

☆ The next 'White Lotus' is expected to be filmed in one of these locations in Asia
▼ + stars: | 2023-02-07 | by ( Chris Dwyer | ) www.cnbc.com time to read: +5 min

When the HBO black comedy "The White Lotus" premiered in the summer of 2021, it took viewers to Hawaii's sunny Maui. The Maldives was named-dropped near the end of season two of "The White Lotus," leading fans to speculate it would be the next filming location. Cue the theories that "The White Lotus" is heading to the Southeast Asian nation known as "The Land of Smiles." Two characters spent the night in Villa Tasca in the second season of "The White Lotus." Beyond "The White Lotus," the broader trend of traveling to visit iconic TV and movie locations continues to grow.

☆ Walmart saw a big dip in customers shopping at its stores on Black Friday this year, study finds. Instead, they may have been flocking to the retailer's website.
▼ + stars: | 2022-11-30 | by ( Ben Tobin | ) www.businessinsider.com time to read: +4 min

Walmart saw an estimated 5.3% decline year-over-year for in-store traffic, according to Placer.ai. Nonetheless, Walmart got more search traffic than its rivals from people looking online for Black Friday deals. Walmart saw a 5.3% dip in physical store traffic this Black Friday compared to last, according to estimates from Placer.ai, a location data company. Walmart saw searches for Black Friday discounts spike by 386% year-over-year, per the company. "But I would say overall the high-level reports I've seen have been positive for Walmart on Black Friday across (product) categories."

☆ People Googled excuses to skip work over 2 million times this year amid return-to-office mandates, a nearly 1900% increase from 2020
▼ + stars: | 2022-11-02 | by ( Britney Nguyen | ) www.businessinsider.com time to read: +4 min

Google searches for excuses to miss work hit over 2.2 million in 2022, up from just 112,400 in 2020. Some of the top search terms in 2022 were "calling in sick" and "best excuses to miss work." In 2022, there were 2,230,240 Google searches in the US for excuses to miss work, according to data analyzed by recruitment company Frank Recruitment Group. That's a massive 1884% spike from just two years ago in 2020, which saw 112,400 Google searches for excuses to miss work. In 2018, the researchers saw 305,590 searches, with "good excuses to miss work" as the top search term.

☆ How the pay transparency movement's success will change the way jobs are listed
▼ + stars: | 2022-10-28 | by ( Cheryl Winokur Munk | ) www.cnbc.com time to read: +6 min

A growing number of states and municipalities are enacting salary transparency laws, a stepping stone toward eliminating wage discrepancies based on gender, race and other unfair practices. Here are a few important ways the push for greater pay transparency will change the way employers think about job listings. Even without a law, expect pay transparency to become the normPay transparency laws have been proliferating across the country, with a growing number of states including California, Colorado, Connecticut, Maryland and Washington enacting some type of salary transparency law. New York City's salary transparency law, meanwhile — set to go into effect Nov. 1 — includes employers with four or more employees, provided at least one works within New York City. Some companies have opted not to recruit in certain states because of their salary transparency laws, explicitly excluding remote candidates who hail from these states in their job postings.

☆ It’s a Witch! It’s a Pilgrim! It’s a Y2K Raver! Why Square-Toe Shoes Are Back in Style.
▼ + stars: | 2022-09-24 | by ( Faran Krentcil | ) www.wsj.com time to read: +1 min

Instead, she singles out a pair of square-toe shoes by French brand Courrèges. The digital-trend tracker Semrush notes a 2,500% jump in web searches for “square toed shoes for women” between July 2021 and July 2022. Meanwhile, the online shopping platform Lyst features over 24,500 square-toe women’s shoes including a faux-leather update of Ms. Cleveland’s Courrèges pair and other Judy Jetson-ish riffs from Dries Van Noten and Rupert Sanderson. The trend also points to ballet’s pointe shoes, which inspired recent versions by Sandy Liang, Mansur Gavriel and Khaite. Actress Selma Blair, meanwhile, says her square-toe loafers from Salvatore Ferragamo are “the grandma shoes that I love.” (She currently sports them with cuffed khakis in her new Gap campaign.)

☆ I made $178,000 after flipping a website I bought for $52,000 last year. Here are the SEO strategy and tools I used to increase its value.
▼ + stars: | 2022-09-20 | by ( Pollyanna Brown | ) www.businessinsider.com time to read: +6 min

Money wasn't my motivator, but I was monetizing themOnce I sold those businesses, I realized I needed a new source of consistent monthly income. To replace my monthly income, I dove deeper into content marketing by becoming more knowledgeable about certain topics and creating helpful content for people searching the internet. For the most part, I taught myself content marketing. The website was generating income, but it was clear to me that the seller was leaving money on the table. I knew that with minimal work, I could increase the income the site generated, so it made sense to buy it.

☆ I started a tourism blog that brought in more than $200,000 in passive income last year. Here's how I did it.
▼ + stars: | 2022-02-07 | by ( Morgan Overholt | ) www.businessinsider.com time to read: +10 min

For the first time since we began, the site began paying for itself. And for that, we needed more site traffic. When major area attractions closed for the post-holiday winter season, our site traffic plummeted, as did our revenue. This allowed us to integrate blog work into our regular work weeks instead of treating it like a side hustle. Whether or not we will simply continue to scale back our day jobs or pivot to solely blog income in the future remains to be seen.

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